Hatton Adventure World is taking steps to help families battle the cost-of-living crisis by introducing new affordable pricing for its February half-term events, including a brand-new wizard-themed experience starting from £11.50 per person.
The Warwickshire attraction will transform into “Professor Zoobee’s Magic Academy” from February 15-23, offering children the chance to learn spells, create their own magic wands, and enjoy family magic shows. The new pricing structure includes group discounts and early bird offers to make the premium family destination more accessible.
“We understand how tough things are for families right now,” says owner Johnnie Arkwright. “A day out at Hatton isn’t just a day out; it’s a chance to create magical memories filled with fun and laughter. We want to ensure everyone has that opportunity, even in challenging times.”
The 100-acre site offers extensive indoor attractions, protecting visitors from unpredictable February weather. Features include one of the Midlands’ largest indoor soft play centers, guinea pig handling sessions, and encounters with snakes and lizards. Outside, families can enjoy falconry displays, mini funfair rides, and a giant helter-skelter.
The all-inclusive ticket price covers all activities and shows across the site, which also features a 20-unit shopping village. The move to more affordable pricing comes as many attractions face pressure to balance rising operational costs with families’ shrinking entertainment budgets.
The new Magic Academy event and pricing structure launches as the venue prepares for one of its busiest periods of the year, with advanced booking recommended through the attraction’s website.
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